Android users know, for example, that in order to get the most out of their device, it is necessary to allow Google to use your (anonymized) data to offer you real-time advice about your location, travel options, news, the weather and more. ![]() Maps, Gmail, Chrome, Docs, Google Now, and Search (among many others) all offer great features. Google's services are undoubtedly excellent. Google has set it up in response to new EU General Data Protection Regulation (GDPR) that is due to come into effect on May 25. If you have a Google account, you will want to visit the new My Activity page. While that opens up a whole ethical can of worms about the future of AI, it is not quite as scary as all the information Google has been logging about your use and interactions with its services. The settings in the tool give users the option to save their interests across all of their apps and devices, something that will be quite valuable for advertisers, who covet that ability.There has been a lot of concern expressed in response to Google's I/O 2018 demo of its new Duplex technology - it uses AI to mimic a human persona / voice in order to get tasks done, like booking a table at a restaurant or book a haircut, by being able to respond and interact with a real person on the other end of a phone line. The My Activity portal also lays the foundation for Google to be able to serve the same ads–and track users–across their various devices. But it also gives Google more information on users’ interests, which the company can then use to help advertisers craft more relevant ads. The My Activity tool gives users the ability to tell the company which ads they’re interested in, allowing them to personalize their preferences. And the recent rise of ad blockers has presented a serious challenge to the free flow of money in the ad business. Ad blockers have become a major problem for many online companies, but none more so than Google. Google’s business is predicated on selling ads and showing as many of them as possible to users. She also can delete specific kinds of activity history stored by Google.īut the option that many users will be most interested in is the one related to ads. The activity controls portal then gives the user the chance to turn on and off history collection for a number of things, including web search, YouTube search and watch, device information, and location history. ![]() ![]() Once signed into her Google account, a user can go to the My Account page and then select the My Activity option. Google began rolling the My Activity portal out to some users this week, and it puts much more control over account activity in users’ hands. Users also can dig down into the specific kinds of ads they see and control which types they want to block. The company’s new My Activity console is an attempt by Google to allow users to pick and choose which information the company stores about their activities, including location data, browser history, search history, and voice and audio activity. But the company is now giving users the ability to access, control, and even delete information about their online activities on a granular level. Google has all the data, and it’s usually pretty stingy about how it lets users control that data, even data about the users themselves and their own activities.
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